Roofing leads, compared
Tired of buying shared roofing leads?
Most roofing leads are homeowners who already asked three companies for a quote. Worth a Knock works the other way: we find the homes in your territory worth a knock, rank them, and write the opener. Once we send you an address, no other roofer gets it for 12 months.
Shared roofing leads vs Worth a Knock
| Compare | Shared lead services | Worth a Knock |
|---|---|---|
| When you reach the homeowner | After they start shopping and collecting quotes | Earlier, when the signals line up and nobody else is calling |
| Who else gets the address | Often several roofers at once | Nobody else, for at least 12 months. Roofers per territory are capped |
| Speed pressure | Call in minutes or lose it | No race. The list is yours |
| What you know | A name and a phone number | Score, the reason, roof age, and what to say |
| Research | None, or you do it | Done before it reaches your team |
| How you pay | Per lead, and prices keep rising | One flat monthly fee per territory. No contract |
Why shared leads cost more than the invoice says.
The number that matters is cost per booked job, not cost per lead.
Roofing has the highest cost per lead of any home service trade on Google Ads, about $228 on average. Shared marketplace leads look cheaper, but when the same homeowner hears from several roofers, only 5 to 15 percent close. A cheap lead that five roofers call is often the most expensive job you book.
Proactive prospecting fixes the timing and the competition. The catch has always been the research. That is the part we do.
What you get instead of a lead
- A home in your territory showing several roofing signals
- An Opportunity Score so your team calls the best ones first
- The reason it was picked, in plain English
- An inspection, repair, or reroof approach
- Call and email wording, ready to use
- Exclusive to you for at least 12 months
Common questions about roofing leads
Are roofing leads from marketplaces exclusive?
Usually not. Shared lead marketplaces commonly sell the same homeowner request to several roofers, which is why close rates on shared leads are often in the 5 to 15 percent range.
How is Worth a Knock different from buying roofing leads?
A lead is a homeowner who already asked for quotes. Worth a Knock is proactive prospecting: we find homes in your territory showing roofing signals, rank them, explain why, and write the opener. Every address is yours alone for at least 12 months.
Is this a list broker or a data tool?
No. There is no database to search and nothing to log in to. We do the research and send finished opportunities to your team.
Do these homeowners know you are calling?
No. These are not homeowners who requested contact. They are properties where the signals make a friendly inspection, repair, or reroof conversation timely. Follow your local solicitation and do-not-call rules.
Sources: LocaliQ search advertising benchmarks 2025; PipelineOn roofing cost per lead benchmarks.
Stop sharing homeowners with your competitors.
Answer four quick questions and pick a time. We check that your territory has room, then walk you through real opportunities from it.
- Limited roofers per territory
- No long-term contract
- Your addresses stay yours for 12+ months