Roofing door hangers that give a reason, not a sales pitch
Most roofing door hangers say the same thing: a logo, a list of services, and "free estimates." They go straight in the recycling. The ones that get a call tell the homeowner why you are at their door.
Short answer
A good roofing door hanger names a specific reason, like a roof you just finished on the street or a storm on a certain date. It makes one offer, usually a free inspection with photos, and has a phone number and QR code big enough to read from the porch. The back should explain the inspection and leave room for a rep's note. Hang them on homes with a reason, never on mailboxes.
Three examples
These are for a made-up roofer, Tallow Creek Roofing. Each front gives a different reason. One back works with both.
What to put on a roofing door hanger
- A reason for this street
- "We just finished a roof on your street" or "The hail on June 14 came through here." It is the line that earns the read.
- One offer
- A free inspection with photos. Not a list of every service you sell.
- How to reach you
- A phone number big enough to read from the porch, and a QR code that books the inspection.
- Proof you are real
- License number, insured, and where you are based. Storm-season homeowners look for this.
- A note box on the back
- Date, rep name, and a line for notes, so the hanger doubles as a sorry-we-missed-you card.
Leave out insurance talk and anything that says the roof is damaged. Nobody has been on it yet. "A quick look tells you for sure" is honest and still gets the call.
Which doors get a hanger
- 1
Around every job
The 20 or so homes on both sides and across the street. Same builder, same age, same storms.
- 2
Inside a storm path
Older roofs first. Skip homes that reroofed in the last few years.
- 3
Homes your reps knocked
When nobody answers, the hanger is the follow-up, with the rep's name on it.
Hanging every door in a ZIP code is how hangers get a bad name. A few hundred printed for homes with a real reason will do more than thousands dropped at random.
Rules to follow
- Never on or in a mailbox. Federal law reserves the mailbox for postage-paid mail. Use the door handle.
- Respect "no soliciting" signs and HOA rules where they apply.
- Check your town. Some require a permit for door-to-door distribution.
- Keep it to the door. Hangers left on lawns or in driveways read as litter.
Hangers written for the homes on your list
A hanger works best when the reason on it is true for that house. Worth a Knock finds the homes in your territory showing roofing signals, like an older roof, storm exposure, or neighbors reroofing, and explains why each one made the list.
For roofers on a monthly Worth a Knock plan, we also design and print the door hangers in-house, in your branding and written around those reasons, so your reps hang the right message on the right doors. Printing is not sold on its own. Ask about it on your call, or contact us for details.
Every address we send stays locked to your company for at least 12 months.
Updated
Common questions
What should a roofing door hanger say?
Lead with a specific reason you are on that street, such as a nearby job or a recent storm, make one offer like a free inspection with photos, and include a large phone number, a QR code, and your license number. Use the back to explain the inspection and leave room for a rep's note.
Do door hangers work for roofers?
They work best when they are specific and targeted. A hanger that names a nearby job or a storm date, left on homes with older roofs, gets far more calls than a generic flyer dropped on every door in a neighborhood.
Can I put door hangers on mailboxes?
No. Federal law reserves mailboxes for postage-paid mail, so hangers go on the door handle. Also respect no soliciting signs and any local permit rules.
Can I order door hangers from Worth a Knock on their own?
No. Design and printing are only for roofers on a monthly Worth a Knock plan, because the hangers are written for the homes on their list. Book a call or contact us for details.
What size is a roofing door hanger?
The most common size is 4.25 by 11 inches, printed on both sides on heavy card stock with a die-cut hole for the handle.
Keep reading
More answers for roofing owners
- Canvassing and door knockingDoor to door roofing sales that does not waste your reps' afternoonsDoor to door roofing sales done right: which homes to knock, the best times, a door script that opens an inspection conversation, and how to keep canvassers off homes another roofer already worked.Read the answer
- Door hangers and postcardsRoofing postcards worth reading: say why this houseRoofing postcard examples, what to put on the front and back, the three ways to choose who gets them, and how to follow up so the mail turns into inspections.Read the answer
- Roofing leadsFree roofing leads: where to find them, and five to start withWhere roofing companies find free leads, from referrals to storm reports, and how to get five free sample opportunities from your own ZIP code.Read the answer
Printing comes with the plan.
Door hangers and postcards are designed and printed in-house for Worth a Knock roofers, aimed at the homes on their list. Book a call to talk through your territory and how printing works.
- Limited roofers per territory
- No long-term contract
- Your addresses stay yours for 12+ months