Roofing postcards worth reading: say why this house
A roofing postcard gets about two seconds between the mailbox and the kitchen counter. A card that names something true about the house, like the age of the roof or a sale sign in the yard, earns more than that.
Short answer
A roofing postcard works when it gives a reason that fits the house: the roofs on the street are turning 20, the home is about to be listed, or a storm came through. Make one offer, usually a free inspection, with a phone number and QR code on the back. Mail homes chosen for a reason instead of every door on a route, and follow up with a knock or a call.
Two fronts, one back
These are for a made-up roofer, Tallow Creek Roofing. Each front speaks to a different kind of home. The back handles the booking.
What to put on a roofing postcard
Front
The reason and the offer
- One headline that fits the house
- One or two plain sentences of why
- The offer, big: free inspection
- Your name and logo, not much else
Back
How to book
- What the inspection includes
- Phone number and a QR code
- License number and where you are based
- Room for the address and postage
The common size is 6 by 9 inches. It stands out in the mailbox without costing much more to print than a smaller card.
Three ways to choose who gets them
| Who you mail | How it works | Cost | The catch |
|---|---|---|---|
| Every home on a mail route | Every door on a carrier route, no names needed | Lowest per piece | Most of it lands on newer roofs |
| A bought mailing list | Homes filtered by area, age of home, or ownership | Higher per piece | Same list your competitors can buy |
| Homes chosen for a reason | Homes with an older roof, storm exposure, a listing, or nearby reroofs | Higher per piece, far fewer pieces | Every card can say why |
Mailing a whole route is the cheapest way to fill mailboxes and the most expensive way to reach the homes that matter. Fewer cards to the right homes, each with a reason, usually wins on cost per inspection.
Mail is the first touch, not the only one
- 1
Mail
The card lands with a reason the homeowner recognizes.
- 2
Knock
A week later, a rep stops by: "You may have seen our card about the roofs on this street."
- 3
Repeat
A second card a few weeks later reaches the people who missed the first.
Postcards written for the homes on your list
Every postcard above depends on knowing something about the house. That is the part Worth a Knock does: we find the homes in your territory showing roofing signals and explain why each one made the list.
For roofers on a monthly Worth a Knock plan, we also design and print postcards in-house, in your branding, written around those reasons. A home with a 20-year-old roof gets the roof age card, and a home going on the market gets the pre-listing card. Printing is not sold on its own. Ask about it on your call, or contact us for details.
Every address we send stays locked to your company for at least 12 months.
Updated
Common questions
Do postcards work for roofing companies?
They can, when they are targeted and followed up. A card that gives a reason that fits the house, mailed to homes with older roofs or recent storm exposure and followed by a knock or call, does far better than a generic card sent to a whole neighborhood.
What should a roofing postcard say?
Put one specific reason and one offer on the front, such as the roofs on the street turning 20 and a free inspection. Put what the inspection includes, a phone number, a QR code, and your license number on the back.
Is mailing every home on a route worth it for roofers?
It is the cheapest per piece, but it goes to every door on a mail route, including homes with new roofs. Mailing fewer homes chosen for roof age, storm exposure, or a listing usually costs less per inspection booked.
Can I order postcards from Worth a Knock on their own?
No. Design and printing are only for roofers on a monthly Worth a Knock plan, because the cards are written for the homes on their list. Book a call or contact us for details.
How often should a roofer send postcards?
Plan on at least two cards a few weeks apart to the same homes, with a knock or call in between. One card on its own is easy to miss.
Keep reading
More answers for roofing owners
- Door hangers and postcardsRoofing door hangers that give a reason, not a sales pitchRoofing door hanger examples with what to put on the front and back, which homes to hang them on, and the rules to follow, including why they never go on a mailbox.Read the answer
- Canvassing and door knockingDoor to door roofing sales that does not waste your reps' afternoonsDoor to door roofing sales done right: which homes to knock, the best times, a door script that opens an inspection conversation, and how to keep canvassers off homes another roofer already worked.Read the answer
- Roofing leadsFree roofing leads: where to find them, and five to start withWhere roofing companies find free leads, from referrals to storm reports, and how to get five free sample opportunities from your own ZIP code.Read the answer
Printing comes with the plan.
Door hangers and postcards are designed and printed in-house for Worth a Knock roofers, aimed at the homes on their list. Book a call to talk through your territory and how printing works.
- Limited roofers per territory
- No long-term contract
- Your addresses stay yours for 12+ months